Digital Marketing, Social Media

Influence of Social Media

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Social Media is defined as ‘a group of internet based applications that build on the ideological and technological foundations of the web that allow the creation and exchange of user-generated content. Social Media is now an urgency for today’s generation.

The ever-increasing amount of information flowing through social media forces the members of these networks to compete for attention and influence by relying on other people to spread their message.The majority of users act as passive information consumers and forward the content to the network.

Therefore, they gain attention and become popular by using user’s passivity. Social Media also takes up a lot of time and internet users are happy to get stuck in. This leads to the use of platforms such as Facebook and Twitter becoming second-nature, forming habits that influence their lives, both online and offline.

That the businesses, of course, have been revolutionized by these tools. Almost, 4/5 of brands now use social media and stay engaged with their customers.

While Social Media undoubtedly plays a vital role in broadening social connections and learning technical skills, its risks cannot be overlooked.

The lack of difficulty in self-regulation and susceptibility to peer pressure makes adolescents vulnerable to such evils as Facebook depression and cyberbullying, which are real threats. Other problems like social network-induced obesity, internet addiction, and sleep deprivation are issues that continue to be under intense scrutiny.

Social Media is an ecosystem of related elements involving both digital and traditional media.

Social Media is defined as ‘a group of internet based applications that build on the ideological and technological foundations of the web that allow the creation and exchange of user-generated content. Social Media is now an urgency for today’s generation.

The ever-increasing amount of information flowing through social media forces the members of these networks to compete for attention and influence by relying on other people to spread their message.

The majority of users act as passive information consumers and forward the content to the network.

Therefore, they gain attention and become popular by using user’s passivity. Social Media also takes up a lot of time and internet users are happy to get stuck in. This leads to the use of platforms such as Facebook and Twitter becoming second-nature, forming habits that influence their lives, both online and offline.

That the businesses, of course, have been revolutionized by these tools. Almost, 4/5 of brands now use social media and stay engaged with their customers.

While Social Media undoubtedly plays a vital role in broadening social connections and learning technical skills, its risks cannot be overlooked.

The lack of difficulty in self-regulation and susceptibility to peer pressure makes adolescents vulnerable to such evils as Facebook depression and cyberbullying, which are real threats. Other problems like social network-induced obesity, internet addiction, and sleep deprivation are issues that continue to be under intense scrutiny.

Social Media is an ecosystem of related elements involving both digital and traditional media.

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Why Use LinkedIn for Business

 

LinkedIn, however, the most popular platform among the profession has successfully established itself among the corporate to promote their businesses. The nature of marketing on LinkedIn is, however, a bit sophisticated. Brands are connecting with the Audiences through LinkedIn to promote their premier products. Since LinkedIn has a very restricted audience, the marketing techniques are customized too. The very benefits of using LinkedIn as a platform have been listed and discussed below. LinkedIn is a social networking website for people in professional jobs but is also helping the businesses to grow at an amazing speed as:

Connecting With Current Customers Becomes Easy

LinkedIn offers opportunities to connect with current customers and prospects. In fact, the best way to get started is to reach out to known and invite them to become connected with you. It offers various search options that make this process relatively simple. Users receive invitations to connect and can choose to make these connections or ignore them. Businesses heave to incur no amount to stay connected with important business contacts.

Making New Connections becomes easy

LinkedIn also offers opportunities to expand social networks by connecting with others who are connected to those who are known. When doing this, though, it is important to offer some valid reason for others to connect with you. LinkedIn, for instance, offers a template for use when reaching out to others. Best practice suggests, though, that users change this template to provide a specific reason that others may be interested in connecting — for example, participating in the same group or sharing other connections. LinkedIn also offers an introduction service whereby those who users are connected to can introduce them to others.

Marketing as Networking

LinkedIn, is widely used for marketing the products and services of those who are online. LinkedIn provides an opportunity to establish a business page or profile and the ability for others to “like” those pages or profiles. By sharing relevant and useful information organizations can boost their marketing efforts at a relatively low cost. They are also able to attain useful analytics about the number and frequency of people engaging with them online.

Building a Presence Online

Building an online presence is important and LinkedIn offer ample opportunities for online networking with existing customers and the opportunity to expand into new markets. In many cases, success can be boosted by coordinating the use of multiple social media sites in conjunction with a website, blog and other online activity. The combined value of these efforts can serve to expand networks, raise awareness and interest among other online users and help boost marketing efforts.

Digital Marketing

7 Basics To Use Social Media Platforms

Social Media

Social media has become so inevitable in today’s scenario. Connect to pals, connect with peers, connect with professionals, connect with your audience, ‘CONNECT’ is the new Jargon. Having a presence on the top social online gizmos is not just enough, you need is to keep it breathing. Businesses now days have adopted a practice of two-way communication, where the audience has an equal chance to speak out, and social media provides a perfect podium for this. Active engagement, conversations, participation and content release can propel your brand to the pinnacle. If you are a startup and are planning to leverage your brand personality, there are few tricks to these.

CHOOSE

The very first action begins with creating a present over the various channels. Analyze your market choose wisely among the channels/platform you would like to advocate your brand. You may refer to the activities of your competitors. Create a profile with a proper bio and details of your service offerings, contact details and sometimes client too. Leave links to your website, this provides authenticity to your profile and a confidence among the people about your brand.

CONCEPTUALIZE

It is always important to have a clear goal behind social marketing. Since you would directly touch base with your audience, you need to identify the areas around which you would want to involve them, which would directly relate to your brand. This will also affect the theme, the tone and the nature of the content that you would release across the channels.

CONSISTENCY

It is equally important to have a consistent avatar on all the channels that you DEPLOY. This helps in building the brand identity. Place similar logo, profile picture or any other on all the channels. Platforms like Twitter allow you to choose and customize the background theme. You can tailor your theme as per your brand guidelines. Having different avatars for the different channel would only mess up your identity among your audiences. Use high version images of the logo or other on your pages. If your business is listed on some other portal, be sure that you adopt this practice there as well.

CONSULT

Be a consultant, not just a business advocate. If you are a service provider, not just sell your service but also educate your audience on the related topics. This will give strong reason to the followers to actively check your page and will drive succeeding followers; same applies to the product sellers. Generating content only around your offerings bores the audience. Though you have intent to drive cash inflow, it should not rule your communication strategies. With social media, our aim is to keep the audience cognizant of the brand and keep them engaged, which indirectly solves the purpose.

COMMUNICATE

Being social is not just a practice but a responsibility too. When you pave the way to your audience to speak their mind, it is indeed your responsibility to listen to what they say. Where bees are, there’s honey, so be prepared. Actively monitor your pages, look if there were any questions or grievances placed by the customers. Do not backfire to a negative reply, listen and resolve. Do not also delete any comment or question.

CHOICE OF CONTENT

Do not use slang or any weird content on your page. Always remember Social media has a mirror effect, you get what you give. Sometimes for publicizing the page people use attractive yet weird content but this spoils the brand image. With your content, you build your brand perception too. You could sound quirky however this will again depend on what type of audience you are targeting too. Whatever you post will make a flock follow you. Hence customize your theme looking at what interests your target audience.

THINK DEEP NOT WIDE

However it is good to make a primary presence on the top channels, but be very specific about your active presence over these. This will save time as well as a focused emerges will lead to a better business promotion. With each channel release unique content. Since different social media channels are devised to different kind of practices, tailor your content accordingly. Do not just copy paste, it might lead to an unfollowing mass due to duplicity and irrelevance of the content. For eg: on facebook try to build a personal connect however on LinkedIn open and participate in conversations.
For those who have a plan to enter the social media, it is really important to follow some basic guidelines, so that they do not end up spoiling the brand.

Humour

The Agency Life

Agency life is one of its kind of experience. On one hand, while you enjoy the cool culture and casual environment at the same time there are some situations you really can’t get rid of.

If you have ever been to an agency life, I am pretty sure that you must have had experienced these situations. 

No matter what hour it is, you are always online. You cant really care about the location or the occasion. You are always ready to take the shit!!

Client Servicing Guy

 

 

 

Your Facebook wall is flooded with client’s content, even when it is boring and poor. You have no other choice than that. After client, it is you who likes that product the most.

Facebook post

 

 

 

 

 

 

The only situation when you leave for home at on time is when you took a half day.

Late working agency life

Staying late in office, that is like falling off a log. You live and enjoy that moment, as there is no other choice.

enjoy agency life

Friend’s reaction when you tell them you handle Social Media accounts of some brand : “Whhoooa!! you are allowed to access Facebook in office????”

Agency life friends

Relative’s reaction when you tell them you handle social media campaigns:  “What’s that? Why don’t you get serious in life and apply for some government service?”

Relatives Agency Life

When you tell some anonymous you handle Social Media Campaigns: “Okay you are one of those who sends creepy chaser ads on our social media accounts?”

Agency Life Reactions

At the friends gathering, a mountain trek or even a wedding, you are busy in the corner with your laptop. Something messy has to happen when you have no internet access.

Busy Agency Life

Deadlines???? Well, You only meet them after they were missed. Hurray!

Panic Agency Life

You are as fast as hare and as brave as a bear when it comes to writing an apology email. ‘Apologise’ is one the best things that you do.

Apology Agency Life

Switching off the phone and not checking your emails regularly could be dangerous. You are always Happy to Talk, even when you are sitting on a Volcano.

Phone Calls Agency Life

Be it a weekend trip, movie hall or a family shopping, you love to be on call with the client. You can avoid family, girlfriend, and others, but client ??? NOT APPLICABLE

Weekend Agency Life

You find the most creatively dressed people around you, in office.

Creative Agency Life

Thank god its Friday!!! this might not always work for you. You don’t expect much and enjoy completing the weekend tasks for client.

TGIF Agency Life

Happy Agency Life!